If you go to conferences, you will most likely get lot of business cards.
When you are networking and meeting new people, you can end up with a ton of perfectly aligned and undifferentiated cards. They all will look the same , you won’t remember who was who, or what they are involved in. Why? – They are all the same!
You my get one that stands out, you my get one that is a slightly different size than the others. You end up looking at these more, because they are different to your standard business card and they “stand out”
Here are our top 3 surprisingly easy ways to make your card stand out from the rest.
1. Bump up that thickness.
Many people look for deals on business cards, getting more cards per pack in exchange for choosing cheaper paper. But studies show that the quality or weight of paper in which the business card is printed actually has a massive impact on how its seen.
Choose a sturdy and thick firm paper stock, like these Triplex Cards, to leave a stronger impression and make your brand stand out from the crowd.
2. Think outside the box, be different.
The standard business card size is 3.5-by-2-inches. And while everyone seems to stick to the industry standard, choosing a slightly different card size can help your card stand out from the crowd and get a second look.
Essex Banners offer cards that are square and mini, giving you a slight distinctions. You can push the boundaries further if you’re feeling brave; we also offer plastic cards, these will guaranteed to make your clients take pause.
3. Spot UV finish.
Some of the most popular finishing techniques for business cards!
Varnish gives a smooth finish without adding too much weight to your business card. The varnish can be gloss, silk or matte to seal the paper and help it last longer. With spot UV, you can highlight different parts of your design such as logos, design elements or text. Choose from a gloss or matt varnish to create texture, visual interest and help enhance the colour and overall effect of your business card.
We will soon be stocking this technique
If you need any help with your choices or ideas, drop us an email or call on 01708200166 and we be happy to help you along the way.